Subject:(507) Advanced Marketing Management (BBA Textbook Sem 5) (New: Effective from June, 2018)

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Course Features

Free Plan

5 months of access

Course Details

Subject Title: Advanced Marketing Management

Discipline: Bachelor of Business Administration

Course Code: 507

Course Type: Core Course (Effective fr0m June 2018)

Semester: 5

Course Base: CBCS-based New Syllabus, Effective from June 201


Hard Copy Format: Hard copy of the text, written by Dr. R. B. Rudani,  is available from B. S. Shah Publication.



Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)


Contents Developed and Edited by:

Dr. R. B. Rudani

Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Bilkha Road,
Junagadh -362001 (Gujarat, India)


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Preliminary Pages – Preface, Course Structure, and Syllabus Unit 1: Marketing Research Practices Unit 2: Managing Advertising Unit 3: International Marketing (the contents will be uploaded soon...) Unit 4: New Marketing Realities

Unit 5: Case Study

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