Subject:(507) Advanced Marketing Management (BBA Textbook Sem 5) (New: Effective from June, 2018)
Subject Title: Advanced Marketing Management
Discipline: Bachelor of Business Administration
Course Code: 507
Course Type: Core Course (Effective fr0m June 2018)
Course Base: CBCS-based New Syllabus, Effective from June 201
Hard Copy Format: Hard copy of the text, written by Dr. R. B. Rudani, is available from B. S. Shah Publication.
Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)
Contents Developed and Edited by:
Dr. R. B. Rudani
Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Junagadh -362001 (Gujarat, India)
Important Note for Readers
The message "You do not have permission to access this content" indicates that you are required to register. Registration is free for sometimes.
All rights reserved with the owner and administrator of the site. No part of this book shall be reproduced, stored in retrieval system, distributed, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise for any purpose without written permission of the copyright owner. Any breach of this provision will attract legal actions and prosecution without further notice.