Subject:(507) Advanced Marketing Management (BBA Textbook Sem 5) (New: Effective from June, 2018)

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Course Details

Subject Title: Advanced Marketing Management

Discipline: Bachelor of Business Administration

Course Code: 507

Course Type: Core Course (Effective fr0m June 2018)

Semester: 5

Course Base: CBCS-based New Syllabus, Effective from June 201

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Hard Copy Format: Hard copy of the text, written by Dr. R. B. Rudani,  is available from B. S. Shah Publication.

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Universities

Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)

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Contents Developed and Edited by:

Dr. R. B. Rudani

Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Bilkha Road,
Junagadh -362001 (Gujarat, India)

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Preliminary Pages – Preface, Course Structure, and Syllabus Unit 1: Marketing Research Practices Unit 2: Managing Advertising Unit 3: International Marketing (the contents will be uploaded soon...) Unit 4: New Marketing Realities

Unit 5: Case Study

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