Subject: (305) Principles of Marketing Management (BBA Textbook – Sem. 3)

This Course is FREE

Course Features

FREE PLAN

FREE
2 months of access

Course Details

Subject Title: Principles of Marketing Management

Discipline: Bachelor of Business Administration

Course Code: 305

Course Type: Core Course

Semester: 3

Course Base: CBCS-based New Syllabus, Effective from June 201

 ___________

 

Universities

Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)

____________

Contents Developed  and Edited by

Dr. R. B. Rudani,

Associate Professor (Business Management),

NR Vekaria Institute of Business Management Studies

Commerce College Campus,

Bilkha Road,

Junagadh -362001 (Gujarat, India)

________________

 

Important Note for Readers

The message "You do not have permission to access this content" indicates that you are required to register. Registration is free for sometimes.

 ____________

 

Statutory Warning

All rights reserved with the owner and administrator of the site. No part of this book shall be reproduced, stored in retrieval system, distributed, or   transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise for any purpose without written permission of the copyright owner. Any breach of this provision will attract legal actions and prosecution without further notice.

Syllabus Structure and Details Unit 1: Introduction to Marketing Unit 2 Product Decisions

Unit 3: PRICING DECISIONS UNIT 4 MARKET PROMOTION DECISIONS UNIT 5: DISTRIBUTION (OR PLACE) DECISIONS

More Courses by this Instructor


Leave a Reply

Your email address will not be published. Required fields are marked *