Subject: (305) Principles of Marketing Management (BBA Textbook – Sem. 3)
Subject Title: Principles of Marketing Management
Discipline: Bachelor of Business Administration
Course Code: 305
Course Type: Core Course
Course Base: CBCS-based New Syllabus, Effective from June 201
Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)
Contents Developed and Edited by
Dr. R. B. Rudani,
Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Junagadh -362001 (Gujarat, India)
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