Subject: (404) Contemporary Issues in Modern Marketing (BBA Textbook – Sem. 4)

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Subject Title: Contemporary Issues in Modern Marketing Management

Discipline: Bachelor of Business Administration

Course Code: 404

Course Type: Core Course

Semester: 4

Course Base: CBCS-based New Syllabus, Effective from June 201

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Hard Copy Format:Hard copy  of the text, written by Dr. R. B. Rudani,  is available from: B. S. Shah Publication.

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Universities

Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)

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Contents Developed and Edited by:

Dr. R. B. Rudani

Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Bilkha Road,
Junagadh -362001 (Gujarat, India)

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Preliminary Pages: Preface, Course Structure, and Syllabus Unit 1: Market Segmentation and Market Targeting Unit 2 Consumer Behaviour and Buying Process Unit 3 Introduction to Marketing Research Unit 4 Sales Force Management Unit 5 Aspects of Marketing Environment

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