Subject: (404) Contemporary Issues in Modern Marketing (BBA Textbook – Sem. 4)

This Course is FREE

Course Features



Course Details

Subject Title: Contemporary Issues in Modern Marketing Management

Discipline: Bachelor of Business Administration

Course Code: 404

Course Type: Core Course

Semester: 4

Course Base: CBCS-based New Syllabus, Effective from June 201



Hard Copy Format:Hard copy  of the text, written by Dr. R. B. Rudani,  is available from: B. S. Shah Publication.



Saurashtra University, Rajkot
Bhakt Kavi Narsinh Maheta University, Junagadh.
(Also applicable for the students of other universities where this paper is being taught)


Contents Developed and Edited by:

Dr. R. B. Rudani

Associate Professor (Business Management),
NR Vekaria Institute of Business Management Studies
Commerce College Campus,
Bilkha Road,
Junagadh -362001 (Gujarat, India)


Important Note for Readers

The message "You do not have permission to access this content" indicates that you are required to register. Registration is free for sometimes.


Statutory Warning

All rights reserved with the owner and administrator of the site. No part of this book shall be reproduced, stored in retrieval system, distributed, or   transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise for any purpose without written permission of the copyright owner. Any breach of this provision will attract legal actions and prosecution without further notice.

Preliminary Pages: Preface, Course Structure, and Syllabus Unit 1: Market Segmentation and Market Targeting Unit 2 Consumer Behaviour and Buying Process Unit 3 Introduction to Marketing Research Unit 4 Sales Force Management Unit 5 Aspects of Marketing Environment

More Courses by this Instructor

Leave a Reply

Your email address will not be published. Required fields are marked *